Moonie’s Backstory

Created by Keith Chapman.

SUMMARY

Set in a semi-Zootopianworld where talking animals walk on two legs to communicate and co-habitat with humans. And just like humans, there are creative and ambitious animals, who, through hard work and talent, can make their fortunes too. This is the story of one such animal, probably the biggest success of them all… a billionairess British cow called MOONIE MOO -the ‘Kim Cowdashian’ and ‘Kate Mooss’ of the animal world!

CONCEPT

MOONIE MOO is a celebrity cow, a legendary crème de la crème superstar! She’s a supermodel, actress, singer, fashion queen, cheesemaker, and influencer. She’s super-rich and can be a super-diva too! She’s the girlfriend of a famous racing driver, mother to a climate activist calf, friend of the rich and famous and an inspiration to the ‘moovers’ and groovers.

MOONIE MOO is a global brand who is larger than life!

The series follows MOONIE’s daily life as she juggles being a successful businesswoman and mother. Her daughter MOOTILDA rebels against her mother’s opulent lifestyle. She’d rather see more of her mom, and less of the circus surrounding her. Audiences will be fascinated to follow this billionairess entrepreneur, meeting her extraordinary family, friends and business colleagues. They will join MOONIE as she travels the world in her private jet, superyacht, and exotic cars (electric or solar powered of course) and get to see inside her magnificent homes.

Fans will marvel at her fashion creations, the outrageous wigs, luxury watch designs, shoe and handbag collections, perfume and cheese ranges, modelling campaigns, ‘moovie’ appearances and her endeavours as a pop singer. Everything she creates and makes, every idea she dreams of and every product she launches, is an event. But it’s not all sweetness and light. There’s the dark side that comes with being famous. The pressures, the arguments, the falling out, the lawsuits. And the weirdos who want to get a bit too close.

MOONIE is talkative, needy, fiery, with a short fuse. She can be the biggest dairy-diva in town if things aren’t going her way, throwing cow-size strops. She demands perfection from all around her. But she can also be one of the nicest, sweetest, most generous cows you’ll ever meet.

THE PAST

MOONIE MOO was a young, unknown teenage Holstein cow munching grass in a field on the Isle of Moo, before being spotted by ROSS BIFF, a London talent agent.

ROSS saw something special in MOONIE, so he made an offer and bought her from the farmer. MOONIE had a young daughter MOOTILDA, who MOONIE insisted would have to come along too. (MOOTILDA has never been sure who her father is. Her mother said it could have been one of several bulls she’d been with one crazy, date-mating night).

ROSS BIFF moved MOONIE and her daughter to London where she was soon signed up by a top modelling agency, MOODELS ONE. MOONIE started working on yogurt and cheese campaigns. Her big break came from advertising ‘UDDERBRA’ underwear. The ‘HELLO BULLS’ campaign turned heads, caused car crashes and MOONIE MOO became an overnight sensation.

She was snapped up by fashion brand MOOUIS VUITTON and soon became the world’s first international supermodel cow. MOONIE transformed herself into a global superstar when her controversial video and pop song, ‘I’M DA CREME DE LA CREME!’ became a break-out hit. Her first album, ‘MOO-DY LOVE SONGS’ became the biggest selling first album by a female cow of all time.

With the money rolling in, MOONIE could afford to have MOOTILDA privately schooled at home by a fearsome tutor, HEIDI STRICHT.

THE PRESENT

MOONIE’s fame continues to grow. In recent years she has starred in several ‘moovie’ blockbusters including ‘MOOANA’ and ‘MOOTOPIA’. She received rave reviews for her performance in a version of ‘FROZEN’ called, ‘FROZEN YOGURT’.

Over the years, MOONIE MOO has built a globally successful fashion brand which spans clothes, jewellery, watches, and perfume. She also launched an award-winning cheese brand made from her own milk, inspired by her days smiling in front of a camera, named ‘SAY CHEESE!’ It’s no wonder MOONIE has become an influencer with millions of followers all over the world, many of them cows too.

THE FAMILY

Moonie Moo

From field-munching Holstein on the Isle of Moo to global supermodel, Moonie was discovered by agent Ross Biff and exploded with the viral “Hello Bulls” UDDERBRA ad and a Moouis Vuitton deal. She parlayed dairy gigs into pop hits and blockbuster “moovies,” then built a fashion line and her award-winning “Say Cheese!” range. A devoted, if busy, mum to eco-firebrand Mootilda and a megawatt influencer.

Mootilda

Moonie’s sharp, outspoken ten-year-old eco-activist who keeps Mum honest and craves more time together. Secretly gathers DNA from Moonie’s visitors, saliva, hair, even cowpat samples, to discover her real father. Partners in protest with best friend Lady Baa Baa.

Aberdeen Angus

Moonie’s boyfriend and Britain’s top racing driver, a hulking Scottish bull for the Raging Bull team. He adores Moonie (despite the jealous bust-ups), collects supercars (Bullgatti Noire, Moocedes “Beast”), and keeps them showroom-shiny… when he’s not denting bonnets with selfie sessions or needing a crane to exit the cockpit.

PUPPIES

Moonie Moo has five British Bulldog puppies, who take turns to travel the world with her and who pee on everything.

Pippa

Prince

Peggy

Porky

Posey

Pee

HUMAN STAFF

Betty Buttermilk

Moonie’s highly strung, hyper-efficient PA who color-codes crises and still ends up stressed about the labels.

Ross Biff

Moonie’s loudhailer agent and family business manager who negotiates at bull-ring volume and always charges head-first into the next deal.

Wavey Davey

Moonie’s chatty hairstylist and housekeeper; a one-bull news network who knows every curl, secret, and scandal.

Captain Portside

Red-nosed skipper of The Lucky Cow. Masters the yacht, and the drinks cabinet, with equal dedication.

Heidi Stricht

Mootilda’s overly bossy German tutor. Behind the grammar drills, she’s secretly on Beefy Branok’s payroll, snooping where the syllables split.

BOVINE STAFF

Mark Cowvendishy

Moonie’s scorchingly fit personal trainer. His giant hooves and thunder-thighs make him adorably accident-prone, often landing him and Moonie in innocent but compromising tangles just as Angus walks in.

Wally Wagyu

Ex-gangster Japanese bull turned family chauffeur, bodyguard, and chef, his sushi is as sharp as his driving.

FRIENDS

Olga Bullshi

A formidable Limousin cow and one of Moonie’s closest friends. Fiercely loyal and fabulously blunt, she’s a regular at Moonie’s pads in Moofair, Moo York, Santa Moonica, and aboard The Lucky Cow in Moonaco.

Lady Baa Baa

Mootilda’s best friend, fellow climate activist, and struggling singer-songwriter. A frequent guest in Moonie’s homes, always ready with a placard or a chorus.

Buffalo Bill

World Wrestling Farm Animal (WWFA) Champion and a good friend of ANGUS’s. MOONIE is an environmentalist who supports several charities, including the WWFA. They promote animal welfare by organising events where wrestling farm animals beat the crap out of each other. MOONIE dreads BILL coming to visit onboard THE LUCKY COW. He’s like a bull in a china shop, always accidentally smashing crockery or priceless sculptures, and emptying the jacuzzi, along with everyone sitting in it, whenever he jumps in.

ARTISTS

Andy Warthog

A famed warthog pop-artist obsessed with painting Moonie. When she appears in scarlet dress, poppy lipstick, and crimson Jimmy Moo shoes, Angus inevitably sees red.

Jerry Truckheifer

A bullish film producer and unabashed Moonie super-fan, forever trying to cast her in his next blockbuster.

Moouis Vuitton

Chic French designer who’s signed Moonie to co-create and model limited-edition couture with a distinctly bovine twist.

BAD BULLS

Beefy Branok

A sleazy Devon bull who claims he’s Mootilda’s father after a tipsy teenage smooch he insists went further. He turns up angling for cash, threatening lurid tales; Moonie often pays him off to keep the circus away from her daughter.

T-bone

Beefy’s dopey right-hoof bull, massive, loyal, and not the sharpest horn in the herd. Perfect for lifting, less so for thinking.

Moonie’s Backstory

SUMMARY

CONCEPT

THE PAST

THE PRESENT